The Story

Austek Play is a commercial playground company specializing in new & exciting playground design, supply & installation. Austek Play has been trading for over 13 years and has a combined industry knowledge of over 30 years in the Commercial Playground Industry. They are the exclusive agents for Omnitech Playgrounds, HAGS SMP & Little Tikes Commercial brands, in NSW, QLD & NT. Their clients include local councils, private schools, government schools, landscape architects, developers, church groups, preschools, day care centres, hotels, clubs & restaurants.

Challenge & Solution

This phase was the foremost & most important phase before starting the SEO campaign for this website. The competitors were deeply analyzed in the playground industry & their backlinks and SEO strategy was studied in detail. After analyzing the competitors, the next step was to finalize the keywords that will get us the required traffic. Keyword analysis was done for the website keeping in mind our traffic requirement & our competitor’s strategies. Client was consulted while finalizing the keywords to be worked on the SEO campaign.

The next phase was the stepping stone for phasing out a successful SEO strategy. Our client’s website “ “ was deeply analyzed by our experienced web designing experts for existing errors & optimizing the website according to the Google parameters. We found out that the existing metatags were not suitable according to the keywords we were going to target, & hence a lot of changes were required in the website’s metatags & content. There were few existing basic errors on the website which were fixed by the web developers. Furthermore, the website was transformed into mobile-friendly version (keeping in mind regarding Google’s latest update & ever increasing traffic through mobile devices ). Once the onpage SEO was done, we were confident enough to move forward with offpage SEO activities for increasing our online presence.



Once the onpage SEO was completed, we started our offpage SEO & Link building strategies to get a strong start in increasing our Domain Authority on Google. We started by creating backlinks on High Page Ranking Websites & Directories, which suited our niche. The results started to show itself in first couple of months due to our continued offpage activities. The rankings started to go up, & finally our targeted 6 out of 8 keywords got onto the top page of Google with massive increase in organic traffic as well. The strategy was continued along with monthly blogs & guest posts on popular website to successfully retain the excellent results.

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